Ask Mr. D - Banner Ads
Dear Mr. D,
Do you think banner ads are a waste of time? Some of my friends tell me that I am wasting my time by using banners and I would like to know what you think.
Just one more thing. I have found a site where I can make my own banners for free, but they are not the animated kind. I have read that animated banners do better than the others. Is this so and how can I make animated banners.
I sure do hope you can help me.
Signed,
Banner Man ___________________
Dear Banner Man,
No, I don't think banners are a waste of time. While banners don't enjoy the high click-through rate they once did, they can still be an effective marketing tool.
To be most effective, banners need to be placed on high traffic sites that target visitors most likely to want your type of product or service.
Animated banners do produce higher click-through rates than non-animated banners. At least, that has been my experience. The two sites I have listed below offer free animated banners. They are both easy to use.
Animation Online http://www.animationonline.com
AdDesigner http://addesigner.com/cgi-bin/samples.pl
Don't make banner ads your only marketing effort, but only one part of your overall marketing plan.
About the author: Bill Daugherty Do you have an advertising or marketing question you'd like to see published in this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at: http://www.freeadsgalore.com
